How To Create Roblox Game Pass 2026 Guide

Embark on an exciting journey to master creating Roblox Game Passes, a fundamental skill for any aspiring developer or entrepreneur within the platform's vibrant ecosystem. This comprehensive guide, updated for 2026, delves deep into every aspect of game pass creation, from initial concept to successful monetization. Discover the essential steps to design, configure, and market your game passes effectively, ensuring maximum visibility and player engagement. Learn about the latest Roblox Studio enhancements and best practices that streamline the development process. Whether you are a beginner looking to sell unique in-game items or an experienced developer aiming to optimize your virtual economy, this resource provides actionable insights. We cover everything you need to know about setting up your developer account, understanding Robux commissions, and implementing innovative game pass functionalities. Unlock the full potential of your creations and transform your Roblox dreams into tangible success with our expert tips and detailed walkthrough.

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Welcome to the ultimate living FAQ for creating Roblox Game Passes in 2026! As the Roblox platform continuously evolves, so do the best practices for developers looking to monetize their incredible creations. This comprehensive guide has been meticulously updated for the latest patches and features, ensuring you have the most current information at your fingertips. Whether you're a budding game creator or an experienced developer refining your monetization strategies, this resource is designed to answer all your pressing questions. We’ve scour forums, developer communities, and official documentation to bring you expert insights, essential tips, and clever tricks. From initial setup and technical implementation to advanced strategies and common pitfalls, prepare to master game pass creation. Get ready to elevate your game and boost your Robux earnings with confidence!

Beginner Questions: Getting Started with Game Passes

How do I start creating a game pass on Roblox?

To begin, log into Roblox, go to the "Create" page, and select your game. Navigate to "Associated Items" then "Game Passes" to upload an image, name it, and set a description. This initiates the game pass creation process, linking it directly to your chosen experience.

What is the minimum Robux price I can set for a game pass?

The minimum price you can set for a Roblox game pass is 1 Robux. However, setting a very low price might not yield significant earnings due to the commission structure, so consider your value carefully.

Do I need Robux to create a game pass myself?

No, you do not need to spend Robux to create a game pass. The act of creating and uploading the game pass asset is free for developers. You only earn Robux when players purchase your game pass.

Can I create a game pass on a mobile device?

While you can manage some aspects of your Roblox creations on mobile, creating a game pass typically requires using the Roblox website on a desktop browser or via Roblox Studio for full functionality and ease of upload.

How long does it take for a game pass to become active after creation?

A game pass usually becomes active almost instantly after creation and being put "On Sale" through the Roblox website. Players can then see and purchase it, provided your game's scripts recognize it.

Technical Implementation & Scripting

How do I script a game pass to grant in-game benefits?

You use Roblox's MarketplaceService. Specifically, game:GetService("MarketplaceService"):UserOwnsGamePassAsync(player.UserId, gamePassID) on the server-side to check ownership. Based on the result, your script grants the player the associated perk, such as tools or access.

What is the GamePassId and where do I find it?

The GamePassId is a unique numeric identifier for your game pass. You can find it in the URL of your game pass's configuration page on the Roblox website, or directly in Roblox Studio under "Associated Items" then "Game Passes."

Is it safer to check game pass ownership on the client or server?

It is always safer and highly recommended to check game pass ownership on the server-side. Client-side checks are vulnerable to exploiters who can manipulate local data, allowing them to bypass purchase requirements.

How can I make a game pass prompt appear when a player tries to access a locked area?

You can use game:GetService("MarketplaceService"):PromptGamePassPurchase(player, gamePassID) within your server script. This function creates a pop-up for the player to buy the game pass if they don't already own it.

What if a player buys a game pass but doesn't receive their item?

This usually indicates a scripting error. Ensure your ownership check is correctly implemented and the code to grant items is bug-free. Always test purchases thoroughly in a private server before releasing to the public.

Monetization & Robux Earnings

What percentage of Robux do I receive from game pass sales?

You receive 70% of the Robux from each game pass sale. Roblox retains a 30% commission. This split is applied automatically, so plan your pricing accordingly to reach your desired earnings.

How long does it take for Robux from game pass sales to appear in my account?

Robux from game pass sales typically enter a "Pending Robux" state for a few days (usually 3-7 days) for moderation and security checks. After this period, they transfer to your available Robux balance.

Can I adjust the price of a game pass after it's been created and sold?

Yes, you can adjust the price of an existing game pass at any time through its configuration page on the Roblox website. The new price will take effect immediately for all future purchases.

Myth vs Reality: Higher prices always mean more Robux.

Myth: Higher prices always lead to more Robux. Reality: Not necessarily. While a higher price per sale yields more, a price point that alienates your audience will result in fewer sales overall, potentially earning you less. Optimal pricing balances perceived value and accessibility.

What strategies help maximize Robux earnings from game passes?

Focus on creating high-value, desirable perks, promoting them effectively, and analyzing player feedback. Consider tiered passes, bundles, and occasional sales. Consistent updates to your game also encourage repeat engagement and purchases.

Design & Marketing Tips

How can I design an appealing image for my game pass?

Create a clear, high-resolution square image, typically 512x512 pixels, that visually represents the game pass's benefit. Use vibrant colors and recognizable icons. A professional-looking icon attracts more attention.

What makes a good game pass description?

A good description clearly states what the player gains, highlights the benefits, and uses engaging language. Be concise but informative, setting clear expectations. Mentioning exclusive features can boost appeal.

How can I promote my game passes within my game?

Utilize in-game UI buttons, clear signage for VIP areas, and strategic prompts. You can also showcase the benefits of game passes through in-game tutorials or dedicated shop interfaces, making them easily discoverable.

Should I promote game passes on social media?

Absolutely! Promoting on social media platforms like X (Twitter), YouTube, or Discord can reach a wider audience. Share engaging visuals, highlight benefits, and interact with potential buyers to build hype and interest.

Myth vs Reality: Players don't read game pass descriptions.

Myth: Players skip descriptions. Reality: While some skim, many players read descriptions to understand value, especially for higher-priced passes. A clear, compelling description can be the deciding factor for a purchase.

Common Issues & Troubleshooting

Why is my game pass not appearing in my game?

First, ensure the game pass is "On Sale" on the Roblox website. Then, double-check your script for the correct GamePassId and ensure the script is running without errors. Cache issues can also sometimes delay visibility.

What causes the "Not enough Robux" error when testing game passes?

This error simply means your test account lacks sufficient Robux for the purchase. When testing purchases, use a separate account with enough Robux, or enable developer products testing mode for mock transactions.

How do I handle refunds for game passes?

Roblox generally does not offer refunds for game passes unless there's a platform issue. Developers cannot directly process refunds. Players must contact Roblox Support, making a functional game pass crucial to avoid issues.

Myth vs Reality: Removing a game pass makes it disappear from all players' inventories.

Myth: Deleting a game pass removes it from everyone. Reality: You cannot fully delete a game pass once created. You can take it "Off Sale," preventing new purchases, but existing owners retain their benefits. This is an important distinction for your game economy.

My game pass shows as "Off Sale" unexpectedly, what happened?

Check its configuration page on the Roblox website. It might have been accidentally toggled off, or Roblox moderation could have set it off sale for violating terms, though this is rare without notification.

Advanced Strategies & Optimization

How can A/B testing help optimize my game pass sales?

A/B testing involves showing different versions of a game pass (e.g., varied prices, descriptions, or images) to different player segments. Analyzing conversion rates helps you identify which elements perform best, fine-tuning your monetization strategy.

What are "layered" game passes and how do they work?

Layered game passes are a strategy where one pass enhances or unlocks features for another. For example, a "Basic VIP" pass might be a prerequisite for an "Elite VIP Upgrade," encouraging multiple purchases and deeper engagement.

How can I use analytics to improve game pass design?

Analytics track player behavior, showing which passes are bought, by whom, and when. This data helps identify popular perks, effective pricing, and areas for improvement, guiding future game pass creation and marketing efforts.

Myth vs Reality: Game passes are only for big, complex games.

Myth: Game passes are exclusive to large-scale games. Reality: Game passes are incredibly versatile and can benefit games of all sizes and genres, from small indie experiences to massive RPGs. Any game with unique content can leverage them.

What is the impact of game performance (FPS, Lag) on game pass sales?

While not direct, poor game performance like FPS drop or Lag can negatively impact overall player satisfaction and retention. Players are less likely to invest in a game pass if the base game experience is frustrating, making settings optimization crucial.

Ensuring Security & Fair Play

How do I prevent exploiters from getting game pass benefits for free?

Strictly enforce server-side validation for game pass ownership. Never trust the client for ownership checks. Implement robust anti-cheat measures for any game pass-granted abilities that could be abused.

Are there tools or services to help with game pass security?

Roblox's MarketplaceService is your primary tool for secure checks. Beyond that, general scripting best practices, like secure data storage and vigilant server-side logic, contribute to overall game security against exploitation.

Myth vs Reality: If I make a game pass, I can never change its benefits.

Myth: Game pass benefits are set in stone. Reality: You can absolutely change the scripted benefits a game pass grants at any time by updating your game's code. However, you cannot change the game pass's fundamental identity or "delete" it from the platform.

What steps should I take if I suspect game pass exploitation?

Immediately review your server-side scripts for vulnerabilities. Consider temporarily disabling the affected game pass's benefits while you patch the exploit. Report severe exploits to Roblox support for platform-level assistance.

How do ethical considerations influence game pass design?

Ethical design means avoiding predatory pricing, misleading descriptions, or "pay-to-win" mechanics that severely disadvantage free players. Focus on adding value and enhancing fun, building player trust and a positive reputation.

Endgame & Long-Term Management

How do I update the in-game items or perks associated with an existing game pass?

You update the code within your Roblox game that grants the benefits. The game pass itself on the Roblox website doesn't store the perks; your scripts read the pass ID and then determine what to give the player.

Can I create limited-time game passes?

You can create a game pass and then mark it "Off Sale" after a certain period, making it a limited-time offering for purchase. However, those who already bought it will retain the benefits indefinitely.

How do I archive or "retire" an old game pass from my game?

The best way to "retire" a game pass is to set it "Off Sale" on its configuration page. You should also update your in-game scripts to no longer prompt for its purchase or display it in your shop.

Myth vs Reality: Popularity guarantees game pass sales.

Myth: Just having a popular game means game passes will sell themselves. Reality: While popularity helps, actual sales depend on the perceived value of the pass, effective in-game integration, clear marketing, and competitive pricing. A popular game with bad passes sells poorly.

What's the role of community feedback in long-term game pass success?

Community feedback is invaluable. Listening to players about desired perks, fair pricing, and potential issues helps you refine existing passes and design new ones that truly resonate, fostering a loyal and engaged player base.

Still have questions? Dive deeper into specific scripting challenges or monetization strategies with our related guides: "Roblox Studio Scripting for Beginners" or "Advanced Roblox Monetization Techniques 2026."

Have you ever wondered about making a game pass on Roblox? Many aspiring developers ask, "How do I earn Robux with my creations?" A game pass acts like your game's personal digital shop. It offers unique perks or exclusive content to players. This is an exciting way to monetize your hard work. You can genuinely reward your dedicated community members.

This guide will walk you through every step. We ensure your game pass creation is smooth and successful. This applies even in the dynamic 2026 Roblox landscape. We explore setup to advanced optimization strategies. Get ready to transform your ideas into sought-after digital assets. This walkthrough covers tips for beginners and pros.

Roblox is more than just a gaming platform now. It is a powerful development ecosystem where innovation thrives. In 2026, creation tools are more robust than ever. Understanding these tools is key to your success. Whether you build an RPG or a Battle Royale, game passes are fundamental. They significantly boost player engagement and earnings.

Game passes allow players to enhance their gameplay. They offer special abilities or cosmetic items. This fosters a deeper connection with your game. We tackle common pitfalls and provide practical solutions. Your game passes will look great and perform flawlessly. We consider potential lag or FPS drop concerns for players.

Mastering Roblox Game Pass Creation: Your 2026 Essential Guide

Creating a Roblox game pass involves several critical steps. It spans from initial concept to final execution. Many developers often overlook the strategic thinking needed. This happens before diving into Roblox Studio. You must consider the value your pass offers players. How does it fit into your game's overall design?

A well-designed game pass significantly boosts player retention. It also increases your Robux earnings. This section provides a strategic overview. It emphasizes practical aspects and key considerations. This is for both new and experienced creators. We aim to equip you with essential knowledge. Create effective and appealing game passes for your audience.

Designing Your First Game Pass

Visualize the game pass's purpose before Studio. What exclusive benefits will it provide? Perhaps a VIP area or a unique weapon. Maybe it offers a multiplier for in-game currency. Clarity ensures players understand its value immediately. This forms the foundation of a truly successful game pass.

Think about your game's target audience. What features would they appreciate most? A compelling concept sets your game apart. Do not rush this crucial brainstorming phase. Invest time into genuinely innovative ideas. Consider an FPS or MOBA; what exclusive content enhances those experiences?

Technical Setup in Roblox Studio

Your concept is solid, so technical work now begins. You will create the actual asset. This represents your game pass visually. It involves uploading an image and naming it clearly. The process in 2026 is streamlined. It is user-friendly for all skill levels.

Pay close attention to all details. Professional presentation influences player purchases. Accuracy during setup prevents future issues. It ensures smooth transactions for your users. Remember, effective settings optimization starts here. This ensures your assets load correctly in-game.

Monetization and Robux Commissions

Understanding the Robux commission structure is vital. This helps manage expectations and financial planning. Roblox typically takes 30% of game pass sales. You receive the remaining 70% of Robux. Factor this into your pricing strategy. This ensures overall profitability.

Regular checks on your sales data are important. They inform adjustments to pricing or marketing. Transparency about commissions helps forecast earnings. You can then invest back into development. Consistent sales are more impactful than sporadic high-price ones. Find a balance for your game and community.

Beginner / Core Concepts

1. Q: I'm just starting on Roblox. What exactly is a game pass and why should I care about making one?
   A: Oh, I get why this confuses so many people when they first jump into Roblox development. A game pass, at its core, is a special item players can buy with Robux to unlock unique perks or content within your specific game. Think of it like a VIP ticket for your own digital theme park! You should absolutely care because game passes are one of the primary ways you, as a developer, can earn Robux and monetize your creations. They let you offer exclusive access to areas, special tools, cosmetic items, or even in-game currency multipliers. It's how many creators fund their projects and even turn their passion into a viable income stream in 2026. Setting up your first game pass feels like a huge milestone, trust me. You're giving your players more reasons to engage and rewarding yourself for your hard work. It's a win-win situation for your game's ecosystem. You've got this!
2. Q: What are the basic requirements to create a game pass in 2026? Do I need a Premium subscription?
   A: This one used to trip me up too, especially with how things change! Good news for 2026: you generally don't need a Roblox Premium subscription just to create a game pass. The fundamental requirements are having an active Roblox account and a published game (or at least a place in Roblox Studio) that you own. You'll also need an image for your game pass icon and a clear idea of what benefit it provides. The process itself is quite accessible, designed for creators of all experience levels. However, if you want to sell developer products (another form of in-game purchase), there might be slightly different nuances. For game passes, it's pretty straightforward. Just remember, while creation is free, actually earning Robux from sales will involve a commission split, so factor that into your pricing strategy.
3. Q: Can I create a game pass for any game on Roblox, or only games I've developed myself?
   A: That's an excellent clarifying question, and it's super important! You can only create a game pass for games that you have personally developed and published on the Roblox platform. You can't just wander into a popular experience like Adopt Me! or Bloxburg and start making your own game passes for it; that's strictly reserved for the original creators. Your game pass needs to be linked directly to a 'place' or experience within your own Roblox account. This ensures intellectual property protection and fair monetization for developers. So, if you've got a brilliant idea for a game pass, make sure you're building it for your own incredible world. It keeps the system fair and ensures everyone gets proper credit and earnings for their unique contributions.
4. Q: How do I upload the image for my game pass and what are the best practices for it?
   A: Uploading the image is a pretty crucial visual step that many new developers might overlook in terms of quality. You'll typically do this through the 'Create' section on the Roblox website, or directly in Roblox Studio by navigating to your game's associated items. The best practice here is to use a clear, high-resolution image that immediately communicates what the game pass offers. Think eye-catching icons! Aim for a square image, usually 512x512 pixels, to ensure it looks sharp across various devices and UI elements. Avoid blurry or pixelated images; first impressions matter, especially when players are deciding whether to spend their Robux. A professional-looking icon enhances your game's perceived quality and makes your game pass more appealing.

Intermediate / Practical & Production

5. Q: What's the best way to integrate a game pass into my game's script in 2026?
   A: Integrating a game pass effectively into your game's script is where the real magic happens, and it's a common hurdle for many. The best way in 2026 involves using Roblox's MarketplaceService to check if a player owns a specific game pass. You'll typically write a server-side script that queries MarketplaceService:UserOwnsGamePassAsync(userId, gamePassId). This server-side check is vital for security, preventing exploiters from simply faking ownership on the client. Then, based on the true or false result, you grant the player their respective perk – maybe it's access to a VIP room, a special tool, or an XP boost. Remember to also consider creating a buy prompt if the player doesn't own it, using MarketplaceService:PromptGamePassPurchase(player, gamePassId). It's all about making that connection between purchase and in-game benefit seamless and secure.
6. Q: How do I handle potential 'lag' or 'stuttering fix' issues if my game pass grants complex abilities or items?
   A: This is a fantastic question that shows you're thinking like a seasoned developer! While game passes themselves don't directly cause lag, the content they unlock can. If your game pass grants complex abilities or items, the key is efficient asset loading and robust scripting. Avoid loading all game pass content for every player at once. Instead, dynamically load assets only when a player who owns the pass enters the relevant area or activates the ability. For complex visual effects or physics, optimize your models and scripts – simplify meshes, use less intensive particles, and debounce your events. Sometimes, what seems like lag or stuttering is actually poor settings optimization in your code. Test thoroughly on various devices, from high-end PCs to mobile, to identify bottlenecks. Good drivers on the player's end help, but your optimization is paramount.
7. Q: What's the ideal price range for game passes in 2026, and how do I decide?
   A: Deciding on the ideal price range for your game passes in 2026 is less about a magic number and more about understanding your game, its value proposition, and your player base. Generally, prices can range from 25 Robux for a minor perk to several thousand for truly exclusive, game-altering content. My advice? Start by evaluating the value: how much time, effort, or competitive advantage does this pass save or grant a player? Compare it to other successful game passes in similar games. Consider your target audience: are they casual players looking for small boosts, or dedicated pros willing to invest heavily? Test different price points if your analytics show low sales or too-rapid saturation. Remember the 70% developer cut; price higher than your desired net profit.
8. Q: How can I promote my game passes effectively within my game and on the platform?
   A: Effective promotion is crucial! Just creating a game pass isn't enough; you need to tell players why they need it. Inside your game, use clear UI elements – a dedicated shop button, in-game prompts when players encounter a locked feature, or even subtle visual cues for VIP areas. Consider creating a compelling "trailer" or showcase for your game pass benefits on your game's main page. On the platform, engage with your community! Announce new game passes on your group page, social media, and forums. Run limited-time sales or bundles to create urgency. Collaborate with influencers if your budget allows. Highlighting what makes your game pass a "must-have" build for certain playstyles or a loadout enhancement can be incredibly persuasive. Don't forget to encourage players to share their experiences.
9. Q: Are there any common mistakes to avoid when creating and managing game passes?
   A: Absolutely, and avoiding these can save you a lot of headaches! A common mistake is creating game passes with unclear benefits. Players need to know exactly what they're getting. Another major one is lack of proper server-side validation, leading to exploiters gaining benefits without purchase. Don't forget to test your game passes thoroughly; a broken game pass leads to frustrated players and refund requests. Overpricing or underpricing can also be detrimental; research your market! Lastly, ignoring player feedback is a big no-no. Your community often has valuable insights into what passes they'd like or how existing ones could be improved. Remember, even pro developers make mistakes, but learning from them is key.
10. Q: How do I update or remove an existing game pass from my game?
    A: Managing existing game passes is just as important as creating new ones. To update a game pass's details like its name, description, or image, you'll go back to the 'Create' section on the Roblox website, find your game pass under 'Game Passes,' and select 'Configure.' From there, you can edit the various properties. Be aware that changing the price will take effect immediately, but Roblox might have caching, so it might not reflect for all users instantly. As for removing a game pass, you technically can't 'delete' it once it's created and published. However, you can make it unpurchasable by changing its status to 'Off Sale.' This effectively removes it from the public marketplace, preventing new purchases while still honoring existing owners' benefits.

Advanced / Research & Frontier 2026

11. Q: What are some advanced strategies for making game passes more appealing and driving sales in 2026?
    A: For the pro developer looking to truly stand out in 2026, advanced strategies for game pass appeal go beyond just basic perks. Consider implementing "layered" game passes where one pass enhances another, creating a tiered reward system. Experiment with dynamic pricing based on in-game events or limited-time offers to create urgency – perhaps a "Black Friday" sale on a popular build or loadout pass. Leverage analytics to understand player behavior: what passes are bought most, and by whom? Then, tailor future passes to those insights. Think about community-driven passes, where players vote on the next exclusive item. Gamify the purchase experience with a slight visual flourish when a player buys one. These strategies transform a simple purchase into an engaging event, often utilizing advanced settings optimization for UI animations.
12. Q: How can I ensure my game passes are future-proofed against Roblox updates in 2026?
    A: Future-proofing is all about robust and adaptable coding practices. The best defense against Roblox updates, especially in 2026's rapidly evolving environment, is to rely on official APIs and MarketplaceService functions as much as possible. Avoid using undocumented features or relying on specific internal structures that could change without notice. Encapsulate your game pass logic within modules so updates only require modifying a single script rather than hunting through your entire codebase. Regularly check the Roblox Developer Forum and Release Notes for upcoming changes to core services. Implement thorough error handling and fallback mechanisms in your scripts. Think of it like defensive FPS programming – anticipating potential "hits" and having a recovery plan. This proactive approach minimizes stuttering fix emergencies.
13. Q: What's the role of A/B testing in optimizing game pass pricing and descriptions?
    A: A/B testing is a game-changer for pro optimization! It involves creating two (or more) versions of a game pass's pricing, description, or even its icon, and showing them to different segments of your player base to see which performs better. For example, you might offer "VIP Access: 500 Robux" to half your new players and "Elite Pass: Access All Areas, XP Boost! 600 Robux" to the other half. Track conversion rates for each. This empirical approach helps you move beyond guesswork, proving which pricing strategy resonates most effectively or which description generates more interest. Tools within Roblox analytics or external services can help facilitate this. It's a sophisticated way to fine-tune your monetization strategies and truly maximize your Robux earnings.
14. Q: Are there any ethical considerations or "dark patterns" to avoid when designing game passes?
    A: Absolutely, and maintaining ethical practices is paramount for long-term player trust and reputation. Avoid "dark patterns" like intentionally misleading descriptions, excessively high prices for minimal value, or predatory marketing tactics that pressure vulnerable players into purchases. Don't make essential gameplay features exclusive to game passes if it severely hampers the free-to-play experience – that can feel pay-to-win and lead to player resentment. Be transparent about what players are buying. While encouraging purchases is part of monetization, creating a genuinely enjoyable experience that makes players want to support your game should always be the goal. A happy community is a loyal community, and loyalty is worth more than any short-term profit from questionable strategies.
15. Q: How do 2026 platform security advancements impact game pass implementation and anti-cheat?
    A: 2026 platform security advancements have significantly bolstered anti-cheat measures, and this directly impacts game pass implementation, mostly for the better. The core principle remains: always validate game pass ownership on the server. Client-side checks are easily exploitable. Roblox continues to enhance its server-side MarketplaceService integrity, making it harder for exploiters to spoof purchases. You'll find more robust methods for secure data storage to protect player ownership records. While lag or FPS drop aren't directly security issues, a stable and secure server environment also contributes to a smoother experience, as fewer resources are diverted to fighting exploits. Staying updated with Roblox's security guidelines and utilizing their recommended practices is your best defense against unauthorized access to game pass benefits.

Quick 2026 Human-Friendly Cheat-Sheet for This Topic

• Always plan your game pass value first; what real benefit does it offer players?
• Use a clear, eye-catching image for your game pass icon – first impressions count!
• Crucially, validate game pass ownership on the server, never just the client, for security.
• Research pricing in similar games, then adjust based on your game's unique value proposition.
• Promote your passes clearly in-game and on your community channels; let players know they exist!
• Don't be afraid to update descriptions or even prices based on player feedback and analytics.
• Keep your game's overall performance smooth; complex game pass content might need settings optimization to prevent lag.

Creating Roblox game passes involves navigating Roblox Studio, setting up assets, configuring sales prices, and promoting your in-game items. Understanding Robux commission and utilizing effective marketing strategies are crucial for monetization and player engagement within the dynamic Roblox platform.